For those of you who don’t know, I started blogging in 2012. Back then, Instagram was just starting, and bloggers weren’t really relying on this platform for fame or recognition. The term “Instagram Influencer” or “Instagram Fashionista” was pretty much non existent.
Nowadays, I feel like fashion blogging is on the verge of dying. Why you might ask? It’s simple! People are doing it for the WRONG reasons. I’ve actually discussed this topic so many times with fellow bloggers who have the same feeling about the industry.
So below are a few things I miss about blogging and bloggers:
1- The Genuinity
I feel a huge reason why fashion blogging is “dying” is because people are not genuine anymore. It’s always the same collaborations, the same projects, and the same events. If a blogger collaborates with one brand, you see everyone else working with the same brand as if it’s a must or a rule. I am also always confused whether a post or an article is sponsored or not. The Lebanese blogosphere is still not used to posting the hashtags #ad or #sponsored, so we are always wondering if the blogger is actually in love with the product or if it’s just a sponsored post.
I’ve also realized that some bloggers feel the need to post something about a place or a product just because they were approached by the brand or maybe sent a package, and this is a main reason why I feel the content is not genuine anymore. If you don’t love it, there’s no need to post about it.
2- The Writing
The rise of “Instagram Influencers”stopped bloggers from actually writing content. Why waste hours writing a post if you can get all the fame and the recognition just by posting a photo on Instagram? I admit, I’ve neglected blogging for a long time but not because of Instagram. I was actually demotivated to create any content which is an inevitable step in every blogger’s journey (Don’t you agree?)
3- The Identity
I feel like nowadays my Instagram feed is the same. Bloggers discussing the same products, places, and trends. Between every few photos, you have to spot the fishnet stockings, or the meal at that new trendy place. The content is pretty much becoming predictable, and bloggers are losing their sense of uniqueness or identity.
4- The Effort
In Lebanon we have a few profiles who actually put sweat and tears into their content. I have so much respect for these people, and they truly inspire me to become a better blogger version of myself. However, it’s fair to mention that the effort that was put few years ago has immensely diminished today. I used to blog every other day in the past, and today I can barely post twice a month.
5- The Discussion
I remember back in the day blog posts used to generate a lot of discussion and debates. People were eager to read new content regardless of their interest, so they interacted with the blogger or maybe tagged their friends. Nowadays, I feel people are not intrigued to click on a blog post and read it, perhaps they prefer reading a few sentences on Instagram and that’s about it. Let me know how you feel about that
Before I end this post I wanted to mention that I am not claiming in any way that I follow the best blogging practices in the industry, I make mistakes all the time. I just wanted to express through this blog post what many bloggers are feeling today. Maybe this can motivate us to write more and create more interesting and unique content.
PS: Here’s my first ever blog post !!!! Those 5 years really flew by 😦
Let me know what you think of this unusual post 🙂